Abbey's journey into venue marketing wasn't planned - it was lived. Over the past decade, she's worked across every corner of marketing and industries, with the bulk of her experience in tourism, hospitality, events, and experiences. She's been greeting guests in boutique hostels, managing operations in boutique venues, and building brands for luxury resorts on Noosa's beachfront. Those weren't just jobs; they were masterclasses in understanding what makes a space work - and what makes people want to come back.

That hands-on experience is what sets her apart. She's been on the ground during the chaos of a fully-booked weekend. She's watched what actually drives bookings versus what looks good on a report. She understands the rhythm of mid-week slumps, the power of word-of-mouth, and why authenticity matters more than perfectly filtered Instagram feeds.

Abbey's also spent considerable time on the agency side, where she's worked across a wide range of industries and managed relationships with some of the most renowned businesses - both locally and nationally - in the tourism and hospitality space. Leading creative strategies and executions for these high-profile clients taught her how to scale thinking, manage complex campaigns, and deliver results under pressure. That experience, combined with her in-house perspective, means she doesn't just understand venue marketing. She speaks your language. She knows your pressures, your opportunities, and what's genuinely possible with the right strategy.

But here's what really drives her: the belief that your brand's story deserves to be told by someone who genuinely gets it. Not a junior account manager working across 10 clients. Not a team that'll shuffle you between departments. Just one person who knows your space like it's her own, because she's actually been there - and she cares about getting it right.